|
|
 |
Marketing Support
For Your Online Travel Business
|
|
|
|
 |
HOTEL MERCHANDISING PAGES
|
Enhance your website with great destination-focused hotel deals
World Choice Travel (WCT) provides Hotel Merchandising pages for no less than 240 of the hottest international markets for leisure travel. Each merchandising page features up to 16 of the best hotel deals available per destination. The hotels are selected based upon a number of factors, including booking popularity and our price competitive index (PCI) that shops the rate against the competition.
Demo Hotel Merchandising Pages
|
|
INTERACTIVE BANNERS
|
Lead your customers directly to the shopping path
WCT provides partners with a gallery of promotional banners for use throughout your website, including our interactive ad banners which integrate our hotel search form so your customer may begin their search immediately from any page on your website.
We also provide a wide variety of static and animated banners containing relevant graphics related to all of our products. Promotional banners are a great way to add an immediate call to action to the products you are offering on your website.
|
|
SPECIAL OFFER CODES
|
Encourage repeat visitors and generate new business with hotel discount codes
Our Special Offer Code tool allows partners to create a discount code which serves as a coupon that may be distributed to existing customers and redeemed on-site when making a new Save Rate hotel reservation. This is a self-funding promotion, which means partners will pay for the promo code through future commissions. This is a very effective way to build brand loyalty and encourage repeat business.
|
|
SEARCH ENGINE MARKETING
|
Drive more traffic to your site with best Search Engine Marketing practices
WCT values our partners' commitment and dedication to promoting our suite of products on their websites. Search engine marketing plays a major role in a website's ability to be found. Our support team offers the following services aimed at helping partners in their search marketing endeavors:
- Complimentary Website Evaluations: A member of our partner support team will review your website for key search engine optimization elements, including identifying potential problems on a website and making recommendations for improvement
- Free Search Marketing Teleconferences: Complimentary teleconferences aimed at educating partners on best practices and tips for optimizing their websites
- SEO Basics Manual: A comprehensive search optimization manual available in our partner support center which contains information on both organic search and paid search marketing tips and industry news
|
|
TRAVEL DEALS
|
The most compelling travel offers on the Web
This powerful marketing tool is designed to create customer loyalty and increase
your sales and profits.
The private-branded TRAVEL DEALS page is updated weekly with the latest discounts
on hotels, airline tickets and cruise vacations. The specials that appear on the
TRAVEL DEALS page are generated dynamically, based on the World Choice Travel products that you select in the Administration section of our Partner Support Center. For example, if you only use our hotel booking engine, only hotel deals will appear on the TRAVEL DEALS PAGE.
Demo Travel Deals
|
|
E-NEWSLETTERS
|
Build customer loyalty and brand awareness by sending your
customers an electronic newsletter
WCT has created a highly effective and easy way to reach out to your
customers at no cost. Our exclusive e-marketing tools give you the ability to create informative
electronic newsletters (in text or HTML format) for distribution to your "opt-in" client database.
Spark the interest of your customers by showcasing travel deals based on WCT products featured
on your website. Our e-newsletter wizard enables you to easily design customized newsletters by
checking boxes and picking your own layout scheme. With your private-branded newsletter, you can select valuable destination content and
feature specific hotels in desired cities, cruises and airfares, complete with pictures, graphics and descriptions.
Demo e-Newsletters
|
|
WELCOME BACK E-MAILS
|
Create goodwill and reward your customers
As another way to build your brand and drive repeat bookings to your website, WCT offers a "Welcome Back" e-mail initiative designed to compliment the hotel booking process.
The Welcome Back e-mail is a private-labeled e-mail, sent by WCT to your customers three days after they have checked out of the hotel. The e-mail welcomes your customer home and thanks them for booking at your website. It also encourages them to assist fellow travelers by submitting a review of the hotel that they stayed at.
As a special thank you for their booking and participation, they are offered 20 FREE high-quality digital camera prints and 1 roll of FREE film processing compliments of Snapfish, a leading online photo service recently acquired by Hewlett-Packard.
The benefits of the Welcome Back e-mail are:
- It
assists in building your brand and creating goodwill with your
customers
- Unique content is created in the form of traveler reviews.
This content is available for download in the
Partner Support Center
- There is an increased chance of customer retention and follow-up purchases
|
|
